Scaling Sales Success

Personalised consulting and coaching for businesses with sales teams. Refine your sales approach, drive revenue growth, and conquer challenges with an experienced partner by your side.

Shaping the Future.

You’ve landed here because you’re invested in your business and importantly your sales team. You’re passionate about what you do, and your teams success. You have a bold vision for growth—but sometimes it feels like you’re lacking the expert support needed to get there.

Running a thriving sales operation is no small feat. Between hitting ambitious targets, refining your sales strategy, and managing a dynamic team, it can feel like you’re always one step behind where you want to be.

There’s no shame in admitting that you’re feeling overwhelmed and isolated at the helm, with no trusted partner to turn to for strategic sales advice. The truth is, you can’t do it alone.

What you need is someone who’s been in your shoes—someone who knows how to scale a sales team and drive revenue without overcomplicating the process. You need a partner to bounce ideas off, strategise alongside, and help navigate the challenges of business growth.

Well, you’re in the right place.

Johanne Stimson

Hi, I’m Jo.

I’ve been in your shoes.

I spent years as the Managing Director and owner of one of the UK’s premier electric underfloor heating companies, where building a robust sales strategy was as critical as managing day-to-day operations. Over two decades, I navigated through recessions and a global pandemic, developing an award-winning business with a powerful brand and a dedicated sales force that earned the admiration of loyal distributors. Yet, despite our success, the journey was far from smooth.

As our business and sales targets grew, the pressure mounted—and there were times when I desperately needed guidance from someone who truly understood the unique challenges of driving revenue growth at the top. Without that support, the relentless demands led me straight to burnout.

In 2017, I steered the business through a management buyout, and in 2022, I sold my shareholding. Today, I leverage that hard-earned experience to help business leaders like you fine-tune your sales strategies, overcome obstacles, and ultimately achieve your vision—without burning out.

I’m here to offer you the insight of a seasoned Director, the perspective of a business owner, and the relentless drive of a dedicated sales professional—all to help you scale your sales revenue and reach your goals.

testimonials

My Happy Customers

Actionable strategy and expert guidance for wholesalers, distributors and manufacturers looking to shift into the next gear

Choose a level of support that suits you

Regularly
Business Boom

I get under the bonnet of your company and work out what’s really going on, fast. We work together to formulate a strategic plan using my Pentagon Process.
£ 1250 Per month
minimum 3 month commitment
  • My most popular and powerful package which helps you transform your business
  • Get me IN your business (on premises) one full day per month
  • We’ll work through my Pentagon Process and strategically improve every aspect of your business.
  • My expertise in your back-pocket: full whatsapp support for Q&A as needed.
Popular

Occasionally
Business Boost

If you’re facing a specific challenge or opportunity – from management buy-out to changing suppliers, we can get together as needed on an ad hoc basis.
£ 797 Half day either in person or Zoom
  • Get right to the heart of your challenges, quickly
  • An intensive deep-dive on a specific issue or set of issues as needed.
  • We can meet 1:1 or with your leadership team for a facilitated session.

Immediately
Business Clinic

An opportunity to “pick my brains” and get my eyes-on a specific business challenge that needs immediate attention.
£ 147 Per Hour / Virtual
  • Book an hour and bring a business issue that needs resolving to keep the wheels moving
  • You can pick my brains and ask lots of questions or we can focus on one specific challenge and walk through your options