Scaling Sales Success

Personalised consulting and coaching for SME’s with sales teams.

Refine your sales approach, drive revenue growth, and conquer challenges with an experienced partner by your side.In person. In depth. In profit

Shaping the Future.

You’ve landed here because you’re invested in your business and importantly your sales team. You’re passionate about what you do, and your teams success. You have a bold vision for growth—but sometimes it feels like you’re lacking the expert support needed to get there.

Running a thriving sales operation is no small feat. Between hitting ambitious targets, refining your sales strategy, and managing a dynamic team, it can feel like you’re always one step behind where you want to be.

There’s no shame in admitting that you’re feeling overwhelmed and isolated at the helm, with no trusted partner to turn to for strategic sales advice. The truth is, you can’t do it alone.

What you need is someone who’s been in your shoes—someone who knows how to scale a sales team and drive revenue without overcomplicating the process. You need a partner to bounce ideas off, strategise alongside, and help navigate the challenges of business growth.

Well, you’re in the right place.

Johanne Stimson

Hi, I’m Jo.

I’ve been in your shoes.

I spent years as the Managing Director and owner of one of the UK’s premier electric underfloor heating companies, where building a robust sales strategy was as critical as managing day-to-day operations. Over two decades, I navigated through recessions and a global pandemic, developing an award-winning business with a powerful brand and a dedicated sales force that earned the admiration of loyal distributors. Yet, despite our success, the journey was far from smooth.

As our business and sales targets grew, the pressure mounted—and there were times when I desperately needed guidance from someone who truly understood the unique challenges of driving revenue growth at the top. Without that support, the relentless demands led me straight to burnout.

In 2017, I steered the business through a management buyout, and in 2022, I sold my shareholding. Today, I leverage that hard-earned experience to help business leaders like you fine-tune your sales strategies, overcome obstacles, and ultimately achieve your vision—without burning out.

I’m here to offer you the insight of a seasoned Director, the perspective of a business owner, and the relentless drive of a dedicated sales professional—all to help you scale your sales revenue and reach your goals.

My Services.

"By-your Side" Mentoring

I won’t tell you how to grow your business, we’ll work together to create a focussed plan and I’ll coach you through putting it into practice. We all know it takes more than just having the right strategies; it’s about actually implementing them and staying accountable. That’s why I come to you, in person, to pull up the bonnet on your business and build the ultimate action plan. Whatever challenge you’re facing – from simple stagnancy to complex customer journeys – I’ll be by your side.

IMPLEMENT REAL-WORLD STRATEGIES WITH MY 5 Ps PROCESS

My Pentagon Process

01

Place the right sales talent in roles where they excel—and keep them engaged and driven to hit every target.

02

Automate and streamline your sales operations for maximum efficiency, and integrate lead generation activities to keep your pipeline full.

03

Deliver exceptional quality product on-time

04

Protect and grow your margins by constantly innovating and keeping your costs tightly in check.

05

Craft yours and your sales teams personal brands that instantly stands out and builds trust with your customers.

testimonials

My Happy Customers

Actionable strategy and expert guidance for SME’s with sales teams to elevate their sales efforts.

Choose a support package that fits your needs, refine your sales approach, and accelerate your revenue growth.

Regularly
Business Boom

We’ll dig into your sales operations to quickly uncover what’s really happening. Together, we’ll build a clear, strategic plan to drive better results.
£ 1000
A Day
My most popular and powerful package to transform the sales and client facing side of your business
  • I’ll be in person supporting you and your sales team.
  • Full WhatsApp support for ongoing questions and expert advice whenever you need it.
Popular

Occasionally
Business Boost

If you’re dealing with a specific sales challenge or opportunity—whether it’s restructuring your sales team or shifting strategies—we can work together on an ad hoc basis whenever you need support.
£ 750
Get straight to the heart of your sales challenges fast
  • An intensive deep-dive into specific issues or opportunities as needed, including tailored sales training.
  • We can meet 1:1 or with your sales team for a focused, facilitated session.

Immediately
Business Clinic

An opportunity to “pick my brains” and get my eyes-on a specific business challenge that needs immediate attention.
£ 250
Per Hour / Virtual

  • Book an hour to tackle a pressing sales issue and keep things moving.
  • Pick my brain with your questions or focus on one specific challenge—we’ll walk through practical solutions and next steps.

Additional Services

Strategic Planning
Problem Solving
Performance Improvement
Leadership Development
Goal Setting
Sales and Marketing
Team Building
Time Management
Communication Skills
Change Management
Networking
Business Growth
Personal Development
Customer Journey Mapping
Ideal Client Mapping
Customer Retention/Protection