Built through real
business. Refined
over decades.
I’ve spent over 40 years working in sales, leadership and business growth, starting in high street banking in the 80s and moving through retail, telesales, field sales, leadership roles and business ownership.
The pressure
behind the
business.
For 20 years, I helped build and grow a business in the electrical industry as Managing Director, Sales Director and part owner, scaling a niche product into a recognised brand within the market.
So when I work with businesses today, whether you’re running a family-owned company with a team or you’re the only one in your business wearing all the hats, I understand the weight of it.
I understand payroll and performance reviews, and I understand staring at your own numbers wondering why they aren’t moving.
I know what it feels like when sales slow down and confidence dips. When the pressure builds quietly. When everyone expects you to have the answers or when you feel like you’re supposed to have it all figured out by now.
Those experiences shape how I work.
Successful sales has never just been about scripts or saying the perfect thing.
It’s about emotional intelligence as much as it is about process. It’s about understanding people, including yourself, and leading properly when things feel uncomfortable.
It’s about:
- Relationships
- Consistency
- Trust
- Visibility
- Following up when others stop
- Keeping momentum moving
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Learning business
before I even
realised it.
For family-run businesses, sales and relationships have always gone hand in hand.
For solopreneurs, sales often feels far more personal, more exposed because there’s nowhere to hide.
I understand both.
I’m East London born and bred and grew up around my parents’ village sweet shop. At the time, it just felt like normal life, serving customers, stacking shelves, weighing sweets into paper bags and listening to conversations all day.
Looking back, I realise I was learning business from the beginning.
People came back because they trusted my parents. Because they felt remembered. Because they were treated properly.
That stayed with me. It’s also why I started Go To Jo.
Customer service, relationships and trust are not the soft stuff to me. They are the work.
I work best with real businesses having honest conversations, strengthening sales behaviour, building commercial confidence and creating consistency without losing what makes you you.
After decades in business, I know most people don’t need more noise.
They need clarity. They need standards. They need someone who understands the numbers and the human carrying them.
Real businesses.
Honest
conversations.
They need clarity. They need standards. They need someone who understands the numbers and the human carrying them, and they need to be willing to show up.
I mix on and offline practice because both can learn from each other in the way they sell, market and lead generate. And when you’re deep in one world, you often do not know enough about the other.
That’s part of what I bring. Not one narrow view of sales. The fuller picture.
If you know the sales side of your business needs attention, start here.