Built through real business.
Refined over decades.
I’ve spent more than 40 years in sales, over 30 years building businesses and 19 years building and owning a respected brand in the electrical industry.
Today, I help business owners and leadership teams make better commercial decisions, strengthen commercial performance and build businesses that support the life they started them for in the first place.
Buyout
I’ve sat where
you’re sitting.
For 19 years I helped build and grow a respected brand in the electrical industry as Managing Director, Sales Director and part owner.
When I work with businesses today, I’m not working from theory.
I’m drawing on years of making commercial decisions, leading people and building a business of my own.
And I understand what it feels like when the numbers aren’t where you want them to be, the pressure starts to build and everyone is looking to you for the next decision.
Those experiences still shape every conversation I have today.
Successful businesses aren’t built on one brilliant decision.
The way you lead your people. The standards you set. The conversations you have. The decisions you make when things feel uncertain.
Sales is part of that. But it’s never the whole story.
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Learning business before
I even realised it.
I’m East London born and bred and grew up around my parents’ village sweet shop.
At the time it simply felt like normal life.
Serving customers. Stacking shelves. Weighing sweets into paper bags. Listening to conversations.
People came back because they trusted my parents. Because they felt remembered. Because they were looked after.
That stayed with me.
It’s one of the reasons Go To Jo exists today.
They’re the foundations of every successful business.
After more than four decades in business, I’ve learned that most business owners don’t need more information.
They don’t need another tactic.
And they certainly don’t need someone telling them to become somebody else.
Someone who’ll challenge their thinking, celebrate their wins and help them make better commercial decisions.
That’s what I bring.
Not just a view of sales. Experienced commercial eyes that help businesses see the bigger picture.
Over the years I’ve learned that most business owners don’t need someone to tell them what to do.
They need someone who’ll listen, ask better questions, challenge their thinking and give them the confidence to make the decisions they’ve been putting off.
That’s the role I have the privilege of playing today.
Because when that happens, better decisions follow.
People grow.
Businesses grow.
And that’s the work I love.
