Who do you work things through with when it all sits with you?
Experienced commercial eyes beside you when you need more than another opinion.
People usually come to me because something around sales isn’t working. Very quickly, we’re often looking at the bigger commercial picture too.
The numbers. The customers. Pricing. People. Capacity. Opportunities. The decision you’ve been sitting on.
Sales Director on Speed Dial gives you access to my experience and commercial judgement at the level your business actually needs.
Six-month commitment.
Running a business can look very different depending on its size, but there comes a point when having someone experienced beside you changes things.
If you’re a solopreneur, there may be nobody inside the business to work things through with.
If you’re running a business with a team, they’re often looking to you for answers. But who do you look to when you need to work out yours?
And in a family-run business, decisions can come with years of relationships, history and livelihoods attached.
Sometimes you need someone experienced, independent and on your side.
Someone who can see what you’ve become too close to see.
Someone who will challenge your thinking.
And someone who will stay alongside you while you work out what happens next.
An experienced ex-MD and Sales Director, working alongside you. Sleeves rolled up.
I’m not a coach and I’m not a hands-off consultant who comes in, tells you what you should be doing and leaves you to get on with it.
We look at what’s actually happening in your business, what you’re trying to achieve and what might be getting in the way.
Sales may be where our conversation starts, but it’s rarely the whole story.
We might be looking at where your next opportunities are coming from, why the pipeline isn’t moving, whether your pricing stacks up, something happening in your team, an opportunity you’re considering, a conversation that needs having or a decision you’ve been sitting on.
Sometimes you simply need another experienced pair of eyes to see what you’ve become too close to see.
Then we work out what needs to happen next, why and when, and get on with it.
The difference between the three levels isn’t how clever the advice is. It’s how close you need me to your business.
You don’t need me in your office. You need me in your business.
This is for business owners who want my commercial judgement directly on their business without the in-person element.
We meet for 90 minutes every fortnight on Zoom. Between sessions, you have me on Speed Dial.
Send me the proposal. The numbers. The idea. The email. The opportunity. The thing you’re going round in circles over.
Because I already know you and your business, you don’t have to start explaining everything from scratch every time something crops up.
You get:
- 90 minutes with me every fortnight on Zoom
- Speed Dial access between sessions
- Feedback on documents, ideas and decisions
- Commercial challenge and perspective
- Focus on sales, opportunities, priorities and what needs to happen next
This is the full Sales Director on Speed Dial relationship for owners who want me closer to the business.
We work together online, in person and on Speed Dial.
I get to know the business properly, not just the problem you happen to bring to a meeting.
We look at what the numbers are telling us. Where the opportunities are. What is getting stuck. What needs deciding. And whether what we agreed actually happened.
You get:
- Monthly 90 minute commercial sessions
- Two in-person strategy days across our six months together
- Speed Dial access between sessions
- Visibility of the key commercial numbers
- Clear priorities and actions
- Challenge around sales, customers, pricing, people, capacity and opportunities
- Accountability to keep things moving
Sometimes you don’t just need someone beside you. You need experienced commercial leadership much closer to the business.
This is the highest level of Sales Director on Speed Dial.
I become much more embedded in what is happening commercially, the numbers, the priorities, the decisions and, where useful, the people responsible for delivering them.
This can include:
- Monthly in-person commercial or board time
- Regular online sessions
- Weekly line of sight into what is happening
- Commercial reporting and decision-making
- Sales and pipeline oversight
- 90 day commercial priorities
- Involvement with key members of the team
- Board or leadership involvement where appropriate
- Accountability around agreed actions
- Speed Dial access when decisions need to be made in real time
This is not outsourced selling and I am not coming in to run your business for you.
I’m there to bring experienced commercial leadership into the room so you don’t have to carry all of it alone.
You don’t need to work that out before we speak.
The question isn’t: how much Jo do I want? It’s: how close to my business do I need Jo to be?
You want regular access to my commercial thinking and challenge, remotely.
You want me alongside you online, in person and with proper line of sight into the business.
You want me much closer to the numbers, team, priorities and leadership decisions.
You don’t get a report full of recommendations and another list of things to do.
I work alongside you.
Depending on the level we’re working at, that might mean sitting with you looking at the numbers, working through the pipeline, getting involved with members of your team, preparing for an important meeting, looking at an opportunity together or challenging something because I don’t think it stacks up.
And sometimes I’ll say: “I don’t know yet. Let’s find out.”
Because this isn’t about pretending one person has every answer.
It’s about you no longer having to work everything out on your own.
Because I’m already inside your business, I know the context.
I know what you’re trying to achieve, what we’ve already talked about and what’s happening around you.
So when something crops up, you don’t have to wait until the next time we’re together or start explaining everything from scratch.
That’s why it’s called Sales Director on Speed Dial.
Because I’ve sat in your seat.
I’ve been the salesperson, Sales Director, Managing Director and business owner.
I grew up in a family business and have spent more than 40 years in sales, more than 30 years building businesses and 19 years building and owning a respected B2B brand in the electrical industry.
I’ve led teams. Carried the numbers. Sat in board meetings. Made difficult decisions. And successfully led a management buyout.
You get the Sales Director with the experience of an MD and business owner behind her.
Buyout
Real words from real clients.
“I felt like I had someone in my corner. Jo challenged me whilst supporting me in dealing with that challenge. My business has moved to another level and I have a plan for taking it further still.”
Julie Bilboe · Sales Director on Speed Dial
“Working with Jo was a priority, a must-have, not a nice-to-have. I knew Jo wouldn’t let me hide away, that she would hold me accountable, and that is exactly what I need.”
Clare Bradley · Director, Independent DAPP Services Ltd
It works best when you want more than someone giving you advice.
You’re prepared to show me what is actually happening. The numbers as well as the story.
You’re prepared to make time for your business, have honest conversations and take action.
You want someone who will challenge you rather than simply agree with you. Someone who can work alongside your team if you have one. Someone who cares about moving the business towards the results, goals and ambitions you have for it.
You need someone experienced beside you.
Someone to work things through with.
Someone who’ll see what you can’t.
Someone who’ll ask the awkward question.
Someone who’ll celebrate the wins.
And someone who’ll roll their sleeves up alongside you and help make things happen.
The next step is simply: talk to Jo.
