You do not need to arrive
here with the right language.

You’re good at what you do. That is usually not the issue.

The issue is that you’re not selling properly, you’re not following up, the money is not where it needs to be, and then your brain starts making it mean you cannot run a business.

That’s not true. You just haven’t been shown how to be the sales director your business needs you to be.

Someone needs to be selling in your business. If it’s not you, then who the bloody hell is?

You started the thing. You were the sales team. You brought the work in, built the relationships, kept it moving and grew the business.

Then the business grew and you brought people in. And pretty quickly you realised they are never going to do what you did in the way you did it. And they should not have to.

That is usually the point where sales needs proper structure. Not because the team is useless. Not because you’ve built it wrong. But because what worked when it all sat with you does not work in the same way once a team is involved.

Maybe you do not even know how you got here. Or maybe you do, and you know full well the plan that worked at the start is not going to cut it now.

This next bit on your own is usually tricky. No sounding board. No lived experience around you. Just you making bigger decisions with what you know from inside the business. That gets limiting.

This is the route for when the business needs better sales thinking, better decisions and someone who can help you see what you cannot.

Sometimes what you need is not more information.

You need somewhere to keep your head in the game. Somewhere to stay close to sales. Somewhere to stop disappearing every time it feels uncomfortable. Somewhere to actually make progress instead of promising yourself you’ll sort it next week.

If that’s where you are, start here.