Experienced commercial eyes, around your leadership table.
Bringing experienced commercial leadership into businesses with established sales teams.
Helping leadership teams make better commercial decisions, develop stronger people and keep sales front and centre.
Buyout
I remembered exactly what it felt like.
For more than three decades I’ve built businesses, spent over forty years in sales and dedicated nineteen years to building and owning a respected brand in the electrical industry.
In 2022, after selling my shareholding, I chose a different path.
Because I remembered exactly what it felt like. The responsibility, the pressure and the weight of every commercial decision landing on my desk.
Today, I get to be that person for other business owners and leadership teams.
It’s about asking better questions.
This isn’t consultancy from the sidelines.
Fractional Sales Director is for businesses with established sales teams that want experienced commercial leadership around their leadership table.
I’ll work alongside your leadership team, helping shape commercial strategy, developing your people, creating accountability and keeping commercial performance moving in the right direction.
Four areas where experienced commercial leadership makes the difference.
I’ll work alongside your leadership team to shape strategy, challenge decisions, create accountability and make sure commercial performance keeps moving in the right direction.
Whether it’s developing managers, supporting individuals or creating greater consistency across the team, my role is to help people understand what’s expected of them and give them the confidence to perform at their best.
Together we’ll review sales performance, commercial opportunities, pricing, forecasting, leadership, business development and customer experience. Most importantly, we’ll identify the areas you’re simply too close to see for yourselves.
Great strategies rarely fail because they’re bad ideas. They usually fail because nobody owns them. I’ll help create accountability across your commercial function, making sure the right conversations happen and the right actions follow.
This partnership is right for you if…
You already have a sales team and want stronger commercial leadership around your leadership table.
You value challenge as much as support.
You’d benefit from another experienced voice helping shape commercial strategy and develop your people.
And you’re ready to build a business that doesn’t rely on one person making every commercial decision.
Every business is different. Every partnership starts with a conversation.
We’ll look at where your business is today, where you want it to go and where experienced commercial leadership can make the biggest difference.
Then we’ll build the partnership around your business, not the other way around.
If you’re looking to strengthen the commercial leadership of your business, develop your sales team and bring another experienced voice around your leadership table…
I’d love to have a conversation.
…when it gets what it needs from the people leading it.
